[ david grandison jr. ]

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SENIOR PRODUCER | INSTRUCTIONAL TECHNOLOGY

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award winning senior producer

David Grandison Jr has 11+ years of experience conceptualizing, packaging and producing digital content experiences. In-depth knowledge of the advantages and challenges involved in developing dynamic web 2.0 applications and web-based video programming. Track record of creating engaging and effective digital marketing and eLearning content. Areas of specialization encompass the most sought after areas in social media.

Hands-on experience, organizing and leading teams that deploy:
  • interactive websites
  • web-based games
  • streaming video
  • dynamic online maps / GIS

  • web-based games
  • banner ads, viral widgets, and microsites
  • virtual community development (Second Life)
  • e-learning / training 

Proven innovator that earns 100% staff support while meeting client needs by delivering compelling educational experiences on time and on budget.

EXECUTIVE PRODUCER 2010- CURRENT
BrainPOP, Manhattan, NY

The Executive Producer manages the artists and production personnel from pre-production through post-production in the production of educational animation, webpages, and a wide variety of Apps that utilize BrainPOP content interactive multimedia content. advises in social media marketing, community management and content development. In addition, facilitating the standardization of production processes and communication between BrainPOP's global offices in the UK, France, Mexico and Tel Aviv.

SENIOR PRODUCER 2007-2009
e-Scholastic- Scholastic Inc., Manhattan, NY

Supervise Producers in the design, production, and ongoing updates of educational websites for both advertisers with Scholastic Marketing Partners and internal clients. Development of the Teacher Channel's, social media marketing strategy, managing a community of teacher bloggers and message boards. Manage website content development and supervising web video production.

SENIOR PRODUCER 2006-2007
Sundance Channel- the Green, Manhattan, NY
Developed the first social network ever developed on the Google map platform. Conceptualized and developed the Sundance Channel's first and most successful promotion in Second Life. Supervise Producers in the design and production of program-related multimedia websites. Conceptualize the marketing and development of program-related online communities. Supervise writing of site copy, as well as, development of video, logos, Flash interactives, 3D virtual simulations.

INSTRUCTIONAL DESIGNER / SCRIPTWRITER 2005-2006
Team Productions, Woodcliff Lake, NJ

Provide educational leadership for BMW Group University Studios. Develop visual media for the BMW Group website. Collaborate with BMW University in the development of internal, sales and technical training curricula. Direct Producers in the design and implementation of video-based e-learning solutions (DVD based, satellite broadcast, downloadable and streaming media Video-On Demand programs). Write and develop written instructional materials and scripts for "on-track" performance demonstrations and "news magazine" style video programs. Perform needs-analysis and collaborate with content experts and in house clients in the development of new instructional programs. Monitor and assess outcomes of e-learning programs.

REGIONAL ENROLLMENT DIRECTOR 2003-2004
Global Education Network-GEN.com, Manhattan, NY

Assist COO in the development of the nationwide marketing plan for GEN courses. Assist in the training of Regional Directors. Supervise university and high school marketing and promotions in the Northeast. Monitor student and teacher feedback on courses and recommend improvements as needed. Develop and utilize databases in email and direct mail marketing campaigns. Train administrators, and instructors in the use of GEN courses. Design new programs and markets for GEN courses.

PRODUCER/WRITER 2000-2003
Global Education Network-GEN.com, Manhattan, NY

Assist in the overall development of the GEN teaching methodology. Design and write CD-ROM based, interactive multimedia university courses. Research and storyboard course content. Develop pedagogically sound distance learning tools and methodologies. Select and recruit professors for the development of new courses. Oversee the production of courses. Hire and supervise teams of animators, editors, camera people, and programmers in the creation of multimedia courses.

PRODUCER 2000-2000
Pseudo.com, Manhattan, NY

Responsible for the management and development of the Pseudo Center live online streaming television community. Produced 3-hour slot of a daily, live, streaming media talk show. Pitch and produce show segments. Write and script live shows. Develop, script, storyboard and/or field-produce video segments. Research and book guests for shows.

PRODUCER 1999-2000
SpaceWatch.com, Manhattan, NY

Responsible for the development of the SpaceWatch.com online community. Develop lesson plans and train teachers to use SpaceWatch.com content in the classroom. Write and research site content. Pitch and produce segments. Assist in booking talent and arranging interviewees/guests, as well as other shoot personnel. Develop, script, storyboard and/or field-produce video segments. Field produce location shoots. Create web site content. Research and acquire images and video for use in shows.

CO-FOUNDER / SCIENCE / TECHNOLOGY TEACHER 1997-1999
The Ronald H. Brown School of Global Issues, Plainfield, NJ

Co-wrote the proposal to develop this "School of Choice". Responsible for science and technology curriculum development for sixth, seventh, and eighth grade. Interdisciplinary curriculum development, science instruction, and assessment. Developed problem-based multimedia projects using Video, PowerPoint, HyperStudio and the Internet. Created and maintained school web site. Created and taught regional technology training and staff development workshops. Wrote grants to fund the integration of technology into classrooms.

SCIENCE TEACHER 1995-1997
Maxson Middle School, Plainfield, NJ

Responsible for instruction, grading, and science curriculum development for seventh grade science. Co-wrote proposal to create Plainfield's first "School of Choice". Created and taught district-wide technology training and staff development workshops. Wrote grants to fund classroom projects.


EDUCATION AND TRAINING
M.A., Instructional Technology and Media, Columbia University, Teachers College, 2005
B.A., Biology, 1993
Columbia Union College, Takoma Park, MD.
New Jersey Teachers Certification K-8
Teach For America Corps Member "95"
Certificate from Princeton Leadership Training Institute

COMPUTER SKILLS
MS Office Product Suite, BaseCamp, MS Project, Visio, Google Map Development, Second Life Development, Final Cut Pro, AVID, Motion, Brightcove, Adobe Photoshop, Adobe Illustrator, Dreamweaver, Camtasia Studio, Dreamweaver, Homesite, HTML, CSS, CMS (Teamsite), LCMS (Blackboard), Wordpress, Ning, LiveText, SEO, SEM, Website Analytics (Omniture and Google Analytics), Database management, PC and Mac proficient.

HONORS
-Webby Award- Youth Category "08"
-Awarded Technology Fellowship- Columbia University "04-05"
-Recipient of Dodge Fellowship Award for Teachers "97"
-DuPont Merck Excellence Award "91"

GRANTS
- M.Y. C.I.T.Y Project (Memories of Yesteryear Citizens Instructing and Teaching Youth)- Interactive History of Plainfield - sponsored by Public Education Foundation of Plainfield and Lucent Technologies
- Resurrection Of The Rain Forest Project - Grant award to film research in Costa Rica and develop a technology based unit about current research for students - sponsored by G. R. Dodge Foundation
- Keystone Science School, Colo. - sponsored by Union Carbide
- Participated in pilot testing and the development of ToxRAP (Toxicology, Risk Assessment and Pollution) an award winning curricular series - sponsored by EOHSI (Environmental and Occupational Health Services Institute)

MA | INSTRUCTIONAL TECHNOLOGY AND MEDIA | COLUMBIA UNIVERSITY